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Challenge
Provide a shop-in-shop solution for Skechers footwear pad in select top-selling Fred Meyer locations. Elevate the Skechers brand through premium material selections. Enhance the consumer shopping experience by combining all Skechers categories into one shoppable footwear space.
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Solution
PRG defined the space through the use of wood cladding in the header and accent pieces. Large video screens and light boxes drew attention to product shots and product features and benefits. A large dimensional header spanned the header allow ease of visibility regarding of location within the store. Graphics were used on the endcaps and throughout the product runs to tie the space together. The result was a highly recognized, premium space focused on the Skechers product.
Learn About the Features -
Features
The design allowed for varying store sizes and layouts. The versatility of the header system and the chosen wood planks allow us to span any size space regardless of configuration. Multiple video monitors were used to showcase features and benefits or run current Skechers commercials which allowed them to identify with their core demographic. Large light boxes added to the overall experience by showcasing lifestyle images that shoppers could easily relate to.
See How We Did It -
How/Process
Understanding the environment was key. The header system had to be modular to allow for varying configurations. Elements were used that drew the eye from other departments within the store while distinguishing the brand within a very competitive footwear category within Fred Meyer. Bold graphics provided lifestyle images the shopper could relate to.
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